dash was founded by Janet DiGiovanna and Danny Rubenstein, expert strategists, business builders and entrepreneurs with over 25 years of experience and proven success. Hailing from BBDO in New York and Arthur Andersen & Co., Consulting Division (now Accenture), dash and its principals have been retained or held executive positions with successful companies including Naked Juice, POM Wonderful, Odwalla, Green Planet Bottling, Driscoll's Berries,Artuso Pastry, Numi Tea, Whole Foods Market, Gerber Products, TKO Farms, Galaxy Desserts, TAZO Tea, SunOpta, Lotus Foods, and O.N.E. (One Natural Experience).